Cashless Payments at events. The benefits

Imagine that your favorite artist starts playing while you are queueing at the bar. It takes ages as it seems that nobody has their cash ready. And when it comes to your turn, you find out that the seller is unable to give you a chance for your order. Sounds pretty annoying, right? If you haven’t experienced this lately it’s because of the technology that helps event professionals create better live experiences. In this case, we’re talking about using Cashless Payments at events. And their benefits. 

Implementing innovative payment solutions at festivals has solved many issues. For event planners and festival goers alike. The scope of this article is to focus on the benefits of implementing cashless payments for your events. While this is far from being the only use case for this technology, festivals have embraced it with the highest velocity. 

Later in this article, we will focus on some of the essential benefits this technology provides. Deploying a cashless payments solution at your festival will speed up transactions, prevent thefts or fraud, give you access to real-time reports, and generate new revenue streams. 

Getting started with cashless payments

But first, let’s better understand what we mean actually when talking about a cashless payment system. Especially when focusing on the ones used for festivals and smaller events. 

We’re all familiar with the RFID wristbands used at events. They’re used for access control and payments, allowing people to control their experiences with a simple tap of the hand. Do attendees need to pay for a beverage? A simple tap of the hand is enough Or, in a more sophisticated yet easy-to-use environment – scanning a dynamic QR will provide the same result. Do they want to access a specific area and does the support team on-site need to check their access credentials? A tap of the hand is enough. Have they pre-purchased their favorite band’s T-shirt as a ticket add-on? Yes, a tap of the hand is all they need to claim their perk. The all-mighty festival wristband guides attendees through their experience, right? Well, not really.

While I’ve showcased a journey similar to the ones available for most festivals, the wristband itself is not that mighty. But the technology that stands behind it – enabling cashless payments (and more) – is. 

Going beyond just payments

The phrase “Cashless payments at events”, in its complete understanding, refers to so much more than a way of accepting payments that are not made with cash. When we talk about a festival and its payments operated through a cashless payment solution, we are actually talking about a local economy. A special ecosystem, where the event itself is the central bank of what happens within its borders. And sometimes even outside its gates. 

Within the festival, there are multiple companies with economic activity. Simply put, vendors or sellers. And there is a legit need for them to accept the same payment method. To do it fast and transparently. At the same time, regardless of how many different vendors operate onsite, the organizers need to have a live overview of the economics of the event.

At festivals, depending on their size, the total number of transactions can range from a few thousand to over a million, often in less than 72 hours. You need to have a system that is fast, secure, and stable. When it comes to festivals, not being able to serve customers is probably worse than losing power at the main stage. 

The “customer journey” of an event-goer

displaying the customer journey of an event-goer

The journey for a festival goer starts long before the first note is played by their favorite band. From an operations point of view, it starts when the ticket is bought. Because, for most festivals, the ticket itself is, in fact, the digital wallet that allows attendees to pay, access special areas, claim their perks, and much more. The RFID festival wristband, used by organizers from all over the world, is the gateway that gives them access to this virtual wallet.

When buying the ticket, attendees can also opt to pre-purchase merchandise, special access, addons or top up their digital wallet. 

When arriving on-site, they can pay for food, beverage, or merchandise using the cashless payment system, can add money to their digital account, and once the event is over they can withdraw their remaining funds. 

Benefits of using cashless payments at events

Now that we have gone through the entire process, let’s go further and pinpoint the exact benefits of using cashless payments at events or venues. We’ll be listing the benefits one by one, while still keeping one eye on the big picture.

Cashless payments at events are fast. Very fast.

A crucial aspect of a closed-loop cashless payment system is its speed. Because the confirmation message is not required to follow the same steps as for a traditional online payment, these transactions are processed way more quicker. How much quicker? According to reports from American Express, cashless payments transactions are 63% faster than ones including cash and up to 53% faster than classic card payments.

graph showing that cashless payments at events are faster than other payment methods

But these differences can be even higher, as cashless payment solutions for events offer edge payment capabilities. This means that through our proprietary technology, transactions are processed locally, at the edge of the cloud, secured by a distributed ledger system, and synced online afterward.

They are easy to implement and use

Implementing a closed-loop cashless payment solution is easy. For both vendors and festival goers. 

Vendors can accept payments using mobile points of sale while attendees have a payment method they are already familiar with. Vendors can easily create product catalogs, add and change prices, or remove products from sale.

With Oveit, vendors receive an invite to your experience. They can then proceed on setting up their menus and use a mobile POS to get paid when the festival starts. From their dashboard, they can check their sales, better understanding how customers 

Cashless payments are secure

With no cash changing hands within your festivals, fraud is completely eliminated from on-site transactions. At the same time, it becomes close to impossible for attendees to lose their assets. Especially when allowing them to pay with the RFID festival wristband. The data attendee’s data is securely stored in a private digital wallet, allowing them to easily access their balance and transaction history.

Creating a safe environment for your attendees is crucial. You want them to be able to enjoy the experience without having to worry about the safety of their financial assets. 

While the payments are 100% secure, human errors may still appear. But with a local payment system, you can easily repair any such error. Unlike traditional online payments, where any error could be fixed by a third-party institution, like a bank, here you have the authority to fix anything. You can easily refund a client or cancel a payment in a transparent manner, keeping all stakeholders happy.

Generate new revenue streams for your events with cashless payments

You can easily onboard third-party venues in your festival economy and generate new revenue streams for your business. As food, beverage and merchandise are extremely important to any festival, using a cashless payment system helps you add new sellers while still having everything under control. 

As the owner of this closed economy, you have instant access to sales data from all vendors. Adding new businesses into the space generates new income opportunities for all stakeholders. The vendor gains access to new customers and the organizer can take a cut from those sales. And attendees benefit from a more diverse experience. 

Instant access to real-time data

Unlike other businesses, festivals are extremely time-sensitive. Hundreds of people work one year to create an experience that lasts just a few days. But during those few days, each second has so much weight attached.

Cashless payments real time reporting

This is why real-time data is crucial for event organizers. This way, they adapt depending on what actually happens at the event. As mentioned above, a smart cashless payment tool keeps track not only of the payments but can also display relevant data on the customer journey. 

Based on access credentials and pre-purchased perks, you can see what people are interested in buying, what areas they like to spend most of their time, and what perks they have already claimed.

Improved customer experience

Each and every benefit mentioned above increases the overall customer experience. But this is a great example of when “the whole is greater than the sum of its parts”.

Looking at the customer journey, it’s easy to understand that we can now personalize the customer experience. As a matter of fact, we can allow them to create the experiences they have always dreamed of. 

Customers can create their own tickets, with special access credentials or pre-purchased merchandise, depending on their needs. They can decide how much money they will spend during the festival, where they will hand out, and which brands they decide to share their data with. 

And as we all know by now, a cashless payments solution does way more than just allow people to pay. Based on the data recorded, you can better understand what people actually enjoyed and what not. And you can use that information to create new, engaging experiences. 

Final words

Beyond internal processes, vendors, merchandise, and bands, festivals are about creating memories. Are about offering unforgettable experiences to your attendees. But in order to support these experiences, your operations need to run as smoothly as possible. And this is what cashless payments do to your event-goers. 

They allow you to streamline the process, onboard countless new vendors, ensure fast and secure payments, and assist the entire customer journey of your attendees. And while everything runs in the background, festival goers can concentrate on one thing: having the time of their lives. 

November 17, 2022 Event registration No comments yet

How to make event venues safe with Cashless Payments?

There is no doubt that the world of events and hospitality has been seriously hit by COVID-19 and the imposed lockdowns. Major festivals around the globe got postponed or canceled. Across Europe and not only, governments begin to realize that imposed restrictions are indeed an efficient way to limit the spread of the virus, but they also realize that such restrictions can only harm economies in the long term. So, should event organizers implement cashless payments as a precautionary measure to limit the spread of the virus?

As economies get back and running after weeks of lockdown, many of us face unprecedented situations in terms of conducting business and daily activities. Even before this pandemic, it was obvious that the use of cashless payments solutions around the world is on the rise. But guess what? In a post-COVID-19 world, cashless payments might be more important than ever.

It is predicted that a new type of customer will emerge from this pandemic. We already saw an increase in demand for cashless payments solutions over the last years, but the differentiator lies in how providers deliver those expectations and how it separates them from other competitors.

Facts about COVID-19 and Cash handling

Government officials have strongly advised us to avoid cash handling during the coronavirus outbreak. It is well-known that cash is notoriously covered in germs, but what is the reality when it comes to COVID-19 and cash? According to many experts, the chances of being infected after handling cash is still low compared to other ways of spreading the infection. According to a recent post published by Reuters, the U.S. Federal Reserve started quarantining physical dollars coming from Asia, before allowing it to recirculate in the U.S. market. It was treated as a precautionary measure against spreading the virus among U.S. citizens. Although there is no hard evidence saying that handling cash increases the risk of infection, many retailers decided to advise their clients to use cashless alternatives.

At Oveit, we’ve decided to upgrade our closed-loop payment solution and add two additional features, very relevant in the given context. These two are related to real-time footfall tracking capabilities and an App which enables attendees to act as their own cashiers.

End user App (Wallet) for Cashless Payments

Without an end-user App, attendees would still have to visit a physical top-up point to add money to their digital wallets. After many years of experience and feedback coming from our partners, we concluded that building an end-user App (wallet) can bring more value in return, for both event organizers and participants. The purpose of this App is to create a seamless top up process for the end-user (attendees), allowing them to use their own smartphones for comfort and security purposes.

For the event organizer, this alternative decreases the number of cashiers required on-site and therefore reduces the event costs. Attendees are empowered to act as their own cashiers with the entire process being automated. Moreover, by activating the ‘Auto top-up’ feature, participants can assure that their digital balance will never fall under a pre-defined amount.

Also, the withdrawal process is simplified. Traditionally, the process required attendees to visit physical top-up points and receive cash in exchange. The top-up was done by either card or cash payment, but the only option to withdraw the remaining amount was by receiving cash back. The end-user App (wallet) removes this step and enables participants to withdraw the remaining balance on their own or even use it at another event. 

Footfall Tracking

Recently, we’ve received a request from one of our clients. He wanted to know if it’s possible to track in real time the number of attendees in specific areas of the venue. 

With the current social distancing rules in place, we believe that being able to track footfall in real-time can contribute to a safe and responsible event. This way, you can benefit from a modern alternative to control the number of attendees inside a venue. How does it work?

1.       Attendees arrive at the event with their electronic tickets ready to be scanned

2.       A designated staff member hands in NFC wristbands/cards/badges for every participant

3.       By using the Oveit Pay App on an Android device, a staff member simply scans the QR code on the ticket and pairs it with a wristband/card/badge

4.       Before passing the entry point, participants are required to tap their NFC tags on an NFC enabled reader

5.       The same process applies for check out. Participants tap their NFC tags on NFC enabled readers placed at all exit points

Final Thoughts

Among event professionals, we’ve seen continuous debates on whether the event industry will change in the future and how it will change. As retailers get back and running, B2C and B2B interactions look different, with several precautionary measures in place. It’s the aftermath of a global pandemic and it’s our responsibility to act accordingly.

As we are eager to see events coming back to normal, we strongly believe that Oveit can contribute to a safe and responsible way of hosting large gatherings. Of course, other parties must get involved to achieve that, but in terms of safe payment practices and access control, we got you covered!

June 17, 2020 Access management, Economy as a Service, Event management, Event professionals, Event tech, Festivals, Oveit Features, Technology, Uncategorized No comments yet

We pledge our tech against Coronavirus: 8 ways to fight the disease

More and more people are being reported as infected with the COVID-19 virus which causes the Coronavirus Disease. As many communities all across the world are being challenged by this epidemic we, as citizens of the world need to stay united and ask ourselves: what can we do to help?

This is the exact question we’ve asked ourselves. Can our work fight against this epidemic? Can we use tech against Coronavirus?

The answer is yes, we can. We are already a company dedicated to supporting local communities. Now we pledge our technology and support to any community affected about the Coronavirus outbreak. No strings or costs attached.

Photo credit by CDC on Unsplash

Here’s how we can help:

1. Use cashless and contactless payments to avoid spread of the Coronavirus disease through cash

The most common way for coronaviruses to spread is through person to person transmission. You can check details here . Don’t forget when getting your news – always trust verified sources, especially on health issues.

However, Covid-19 can survive on different types of inanimate objects for up to 9 days, as estimated by a March 2020 study published in the journal of Hospital Infection. This, in turn, allows inanimate surfaces such as money to become sources of infection.

Our contactless technology has been developed for usage in closed loop environments such as events, venues and hospitality resorts. This means places and areas where many, many people congregate.

How can you use this tech against Coronavirus? You can use Oveit Pay to allow cashless and contactless payments in areas that are not yet accustomed to these new means of payments, thus reducing potential dangerous interactions.

Contactless payments tech against coronavirus
Contactless payments tech for everyone

If you want to reduce the exchange of currency in your community, thus reducing infection chances, we are here to help. Do reach out. We are ready to help without any cost.

2. Access control to quarantined areas

Oveit was designed to manage access to very large events or venues. Therefore it is built for speed, reliability and flexibility.

Access control tech against covid-19 virus

How can you use this tech against Coronavirus? Quickly set up an access management system to quarantined communities.

The system can operate either using NFC cards (the same technology used in contactless payment cards) or biometric facial features, if you need a higher level of security and less contact.

While we are not experts in the field we assume that just as with all large gatherings, you will need different access rights and roles. This can be easily set up for let’s say medical professionals, logistics personnel or general public.

3. Use tech to manage patient history and tracking in improvised treatment spaces

Given its mild symptoms, longer incubation and high infectivity rate, Coronavirus infections tend to spread very fast. This leaves public health facilities stretched and new treatment areas have to be added fast. With high stress and lacking sleep medical professionals need technological help to maintain patient data and trace-ability.

Our system is based on an infrastructure of managing visitors access, interactions history and journey. It is also built to run anywhere, in the cloud, with mobile interfaces.

NFC wristbands tech against Coronavirus infections
Medical NFC wristband for patient tracking and history

How can you use this tech against Coronavirus? Deploy the patient tracking and history system anywhere, without complicated hardware and software setup.

All that’s needed is NFC wristbands which can be shipped fast, mobile devices which are probably already available to anyone and an internet connection.

We can also help you connect the collected data to external, more specialized health management systems.

4. Tech against Coronavirus: rationing for goods, services, medical supplies and fuel

We’ve developed a system where any person that joins a specific group (whether it is an event, venue or community) can get access to specific items. We call these things add-ons.

The add-ons can be fixed (let’s say everyone gets a certain quantity of food) or it can be changed according to needs.

Let’s say everyone is entitled to the same amount of goods such as food or water but some specific cases need a bit more medical supplies.

US Gas stamps
US gas stamps for the 1973 oil crisis. They were printed but never used.

In times of crisis or disaster relief, the community used to issue specific tokens, such as the 1973 oil crisis stamps (see right).

How can you use this tech against Coronavirus effects? Access to the rationing can be done as previously mentioned via cards, wristbands or biometric usage. It can also be built into citizen apps where they can track usage, remaining ratios and more.

Historically the issuing of such tokens used to be cumbersome as it entitled certain logistics that were hard to manage, such as printing, shipping, distribution, managing identities and more. Now everything is digital and can be used in an instant.

5. Edge economies for communities that don’t have access to internet

All of the above are fine and all but sometimes crisis bring down core infrastructure such as electricity or internet.

Our technology is used in places that are usually unreliable, have a high technological stress and where deployment has to be done fast and securely and people are sometimes under the influence of unknown substances. Namely: festivals and large venues.

We’ve developed a system where areas that are either not connected to the internet or have unstable internet connections can have a local economy based on local hardware. They will hold a distributed ledger of value, transactions and allow monetary and value exchange until core infrastructure is restored.

We packed this into a hardware-software product we call the Edge Box and it looks like this:

Edge technology for affected communities
The Oveit Box helps communities that are disconnected from the internet and need a local way of managing value transactions. We think they’re especially useful in crisis situations and during festivals.

How can you use this tech to fight against Coronavirus caused outages? Using the Edge Box we can help you set up edge payments in your community that can operate as independent value exchange media for your citizens, local businesses and allow life to continue until life returns to normal.

Why is it called edge? Because it operates at the edge of the cloud.

6. Build a local economy that can operate even if disconnected from the outside world

In times of need communities tend to create economies naturally but they are usually unsustainable because of the usual underground distribution and analogue means of trading.

We think that in such extreme cases the community can still operate like a closed economy where specific actors in the economy can exchange with one another. Basically businesses can be onboarded and citizens can access their goods via virtual payment tokens that can be purchased either with traditional currency or with government issued credits.

Basically this shrinks the overall concepts of the open economy (the one we are all accustomed to) and offers it to a local community.

How can you use this tech against Coronavirus caused economic distress? This will allow the natural flow of goods, money and services that exist in that economy to operate in a quasi-normal way, all while being digitally connected to the financial system (bank, card payments and such)

7. Setup time banks

As Investopedia notes “Time banking is a system of bartering various services for one another using labor-time as a unit of account […]. Labor-time units can be credited to a person’s account in the time bank and redeemed for services from other members of the time bank. Time banking can be considered a form of community currency.”

This idea has been around for quite some time but it hasn’t really gained much traction outside of small communities. The reason? Scalability and safety issues when managing these types of ledgers.

How can you use this tech against Coronavirus caused economic problems? In closed environments such as a quarantined community, this can work as a very good exchange medium. Imagine the bakery providing bread and its value being accounted by the time being spent to manufacture the bread. The currency, time, can be exchanged afterwards into goods from other local sources.

Here’s a brief video describing the concept:

In quarantined communities exposed to Covid-19 work becomes a problem. Large gatherings are stopped and the trading of basic goods can move in the underground economy, cause supply issues and increase criminal activity.

8. Enable crypto payments to ensure economic continuity

This doesn’t necessarily affect the communities infected with Covid-19 but in times of crisis the financial system can be overwhelmed. For example in the case of the Yes Bank bankruptcy in India the cash withdrawals have been blocked.

In troubled financial systems such as Venezuela’s ecosystem, even very large institutions such as the Central bank and largest gas company are contemplating switching to Bitcoin as means of payments. The failure of financial policies has left the country unable to manage financial flow and has lead to civil unrest.

In extreme cases pandemics can bring the economy to its knees. In such cases the social structures are overburdened by existing efforts in disease containment. The disease is treated as an war effort and everything outside of it becomes second. Cryptocurrencies can work as stable coins in times of high economic stress and alleviate stress on governmental structures.

If you think these solutions can work for your community, we are very happy to help and we are always on the call to offer advice, help or our pledged services.

And again – this pledge means using our solution is free for any community affected by the COVID-19 virus and any help requested is confidential and on a need to know basis.

Stay safe!

March 10, 2020 Economy as a Service, Power to Community, Technology 1 comment

Closed-loop vs Open-loop payments for festivals

There is no doubt that implementing a fast and secure payment solution is essential for the success of your festival. The existing payment alternatives in today’s world can create long-standing debates among event professionals. To avoid contradictions, the available resources enable festival organizers to identify the solution that most suits their needs.

Adopting a closed-loop payment system for you festival gives you access to live reports, after-event data, faster transaction processing, pre-event revenue, offline transactions, lower payments processing fees and tailored experiences (rewarding your loyal customers).

Let’s understand the big picture and identify general characteristics of closed-loop and open-loop payments for now.

General characteristics of closed-loop and open-loop models

Closed-loop payments – think of closed-loop payments as a solution that works in a defined economy. Gift cards provided by companies have a payment mechanism that allows clients to use them solely at participating locations. That’s an example of a closed-loop economy. As the administrator of such economy, you can establish to a certain extent who is using it and where it is used. It allows users to pre-load funds into a digital wallet, linked to a payment device such as a card or wristband. Although, remaining funds can’t be spent outside the defined economy, consumers can withdraw the remaining balance. In a closed-loop environment, banks or other institutions are not part of the transaction process. As an administrator, you have access to customer information and purchase behavior.

Open-loop payments – the open-loop system is connected to banks or other similar institutions that act as intermediaries. It can’t be controlled by a single entity and it allows consumers to pay at different locations approved by the card issuer. This payment model allows clients to withdraw funds from an ATM (extra fee involved) and to make purchases at stores or online. Businesses that use the open-loop model don’t have access to customer information, because intermediaries (banks or other institutions) own it.

Now that you better understand how these models work, the focus will shift towards the closed-loop model and its applicability for a festival or event.

Pre-event revenue

To maximize the efficiency of a closed-loop system and increase your festival revenue, choose a solution that allows participants to add funds in advance. This way, attendees can buy their favorite beverage and food from the moment of entry, eliminating the need of visiting a top-up station on site. As an organizer, this enables you to cover your festival costs by using the pre-top-up funds strategically. Participants that choose to top-up their virtual accounts online won’t have to worry if their balance has fallen under a certain amount. The ‘Auto top-up’ feature takes care of that. The end user App developed by Oveit can easily achieve that.

Reward your loyal attendees

In the open-loop environment, rewarding your loyal customers based on purchase behavior is very unlikely. As previously mentioned, banks or other institutions are the absolute owners of transaction history and customer information.

On the contrary, a closed-loop model doesn’t involve any intermediaries in the payment process. As a festival organizer, you can be the administrator of a closed-loop economy and create multiple sub-economies with Oveit. On top of that, you can collect information from your attendees and use it to offer better experiences. For a festival, attendees can redeem rewards using an NFC wristband or card. By doing that, you can identify individual preferences and surprise your clients with personalized rewards and experiences.

Transaction speed

For a large festival, the transaction speed is vital. The open-loop system requires the bank to approve every transaction and it can take about 7-8 seconds to process. Imagine how would that work for a festival with 100,000 attendees.

On the other side, transactions take 1-2 seconds to complete in a closed loop environment. Without any intermediaries involved in the payment process, waiting time is reduced, resulting in more sales and satisfied customers.

Offline transactions

Processing offline transactions in the open-loop environment is risky and often not possible. Festivals usually take place in fields or other remote locations. Setting up a stable internet connection is definitely not an easy task to accomplish.

The closed-loop payment alternative enables organizers to process sales on-site without an internet connection. Participants can top-up their digital wallets and vendors can charge for food, drinks and merchandise. The only downside of operating offline is that reports won’t update in real time. Oveit is a hybrid solution and if internet goes down, the party goes on!

Insights into vendor sales

The closed-loop payment solution available on Oveit is much appreciated by festival vendors. Each vendor has a dedicated account with access to detailed reports. Applying different filters enables them to see all products sold within a date and time range.

Running out of the most requested products is a thing of the past with Oveit!

OveitPay product report
March 4, 2020 Event management, Event professionals, Event tech, Festivals, Uncategorized No comments yet

Confex 2020. Introducing our Economy as a Service Software

For the last 37 years, event professionals from all over the world meet up in London for International Confex, Each February brands, agencies, event planners, and suppliers share their ideas on how to transform events into unforgettable experiences, making it UK’s leading attraction for event profs. In 2020 we will be back at Confex to discuss with event planners and entertainment venues managers how to kickstart their local economy. Yes, the event or venue can (and should) be seen as a local economy…inside a local community. Better said…the Economy as a Service software.

The economic impact festival and events have over small communities is critical – but so it’s the way event professionals manage payments inside (and outside!) of the site of the event. Because it’s time to push the event economy outside it’s geographical “borders”.

We’ll be over at L24C stand. We have some great gifts but also some new ideas on how to:

  • Increase your revenue.
  • Speed-up transactions.
  • Onboard new vendors.
  • Have detailed live reports. Data is the new oil and we believe that event industry professionals are not using this to its full potential.
  • Decrease fraud. And losses. And bad experiences.
  • Better use your staff. Team members should concentrate on what really matters, technology can take care of the repetitive tasks.

But most of all we want to talk about how the event’s economy can exceed the event’s area. How can the community benefit from it more, all while the event itself benefits from the community’s involvement? All using a mobile-first app that allows you to set up your own local economy.

February 18, 2020 Festivals, Uncategorized No comments yet